MacWorld
Apple Reports Record Sales, Profits for the Holiday Season
January 25, 2010
By Philip Michaels
Apple posted jot down income and enlarge for the 2009 legal holiday season, according to the mercantile initial entertain numbers reported by the association on Monday.
For the three-month duration finale Dec 29, 2009, Apple tallied sales of $15.68 billion and a net quarterly distinction of $3.38 billion. That compares to year-ago total of $11.88 billion in sales and $2.26 billion in net quarterly profit.
If those year-ago numbers appear off from what Apple reported final January, it’s since the association retrospectively adopted the Financial Accounting Standards Board’s nice accounting standards during the 2010 initial quarter. Adopting those standards significantly alters how Apple accounts for sure items–most significantly iPhone and Apple TV sales.
For the 2010 mercantile initial quarter, Apple sole 3.36 million Macs, up 33 percent from the 2.5 million units the association sole in final year’s initial quarter.
The tumble revamp of the iMac line helped progress desktop sales for the quarter. Apple sole 1.23 million desktops in the initial entertain of 2010, an enlarge of scarcely 70 percent from the 728,00 desktops it sole a year ago.
However, unstable sales go on to expostulate the Mac business. Apple sole only underneath 2.13 million laptops during the initial quarter–63 percent of all the Macs it sole during the entertain were portables.
iPhone sales doubled to 8.7 million for the quarter. However, iPod sales fell 8 percent year-over-year, as Apple sole twenty-one million song players during the quarter.