A spur-of-the-moment matrimony proposal. A Plants vs Zombies battle. A hip bound jam.
Sounds similar to only an additional day in the hold up of a Windows Phone, right?
Except this wasn’t any alternative day—or only any Windows Phone. All of these events took place inside of the outrageous custom-built Windows Phone replica, 150 times bigger than a genuine thing. Built to assistance applaud the launch of the latest U.S. handset lineup, the 6-story Big Windows Phone in New York’s Herald Square, not distant from the Empire State Building, stopped hundreds of New Yorkers in their tracks. It additionally illuminated up the twittosphere, sketch the courtesy of fans and even a little celebrities around the world.
“World’s greatest phone?” Entertainer Ryan Seacrest wondered aloud to his 5.4 million Twitter followers.
“We’re receiving the trends to bigger screens to the subsequent level,” quipped Windows Phone President Andy Lees to press and analysts at a not as big (and quieter) entertainment a couple of blocks away.
The latest Windows Phones from AT&T and T-Mobile—the Samsung Focus S and Focus Flash, and the HTC Radar 4G and Titan—also drew raves online. Better have a Windows Phone bib, referred to Mark Atkinson around Twitter, “for all those people out there drooling over their phone. This is gonna get messy!”
If we weren’t in New York today, here’s a tile by tile (make which 8’ x 8’ tile) visible diary of what went down. For some-more pictures and highlights, check out the central Windows Phone Facebook and Twitter channels. Ben “the Personal Computer guy” Rudolph was additionally there handing out giveaway phones and tweeting. Finally, Microsoft’s Aaron Woodman gave The Verge a fun behind-the-scenes techie’s debate of the Big Windows Phone. Check it out.
Me
Windows Phone is all about joining people. And so for a reduced time, the Me tile became the We tile as New Yorker Yuriy Rud popped the subject to his really dismayed girlfriend. Watch it reveal live.
Music + Videos
The electro hip bound organisation Far Eastern Movement drew outrageous crowds at their midday show.
Games
Windows Phone, with Xbox LIVE built in, is a gamer’s mental condition phone. So it was only healthy which 2 of the many renouned smartphone games—Plants vs Zombies and Fruit Ninja—would uncover up in the Big Windows Phone.
Search
What do we do when you’re in the center of Manhattan and don’t know where or what to eat? Why operate Local Scout to find a little good internal pizza. We used the Big Windows Phone to dial up a internal corner for the midday munchies.
